Amazon & Mercado Libre
Establish your brand in the two biggest marketplaces of Latin America, Amazon and Mercado Libre.
Amazon and Mercado Libre are different, but there is plenty to be gained by taking advantage of the similarities of marketplace management and tailoring the strategy and execution to each one.
Amazon
Our core discipline — built on direct experience inside Amazon's own seller-support program.
- Account management
- Catalog
- FBA (Fulfillment by Amazon)
- Account Health
- Advertising & promotions
- Content (listings & A+)
- Analytics
- Profitability
- Inventory
Mercado Libre
An equivalent framework, adapted to how Mercado Libre actually operates for sellers.
- Account & reputation management
- Catalog & listings
- Mercado Envíos / FULL fulfillment
- Reputation & account health
- Mercado Ads & promotions
- Content & listing quality
- Analytics
- Profitability
- Inventory
Comparison
Differences between Amazon and Mercado Libre
| Amazon | Mercado Libre | |
|---|---|---|
| Market reach | Global reach, with marketplaces across major international markets; particularly strong for brands seeking international expansion. | Very strong in Latin America, with e-commerce operations in 18 countries and a leading regional position by GMV. |
| Mexico presence | Strong and established — Amazon has operated a major Mexican marketplace and offers FBA, Prime, advertising and seller tools. | Extremely strong — Mercado Libre's Mexican marketplace receives 15M+ visitors per day. |
| Ease to launch | Easy, but more structured — seller registration and product/catalog requirements can require more setup. | Very easy — create an account, publish products and start selling. Publishing is free. |
| Cost to start | Low initially — Amazon Mexico currently offers 12 months without the monthly seller subscription for eligible new sellers. | Low — no publishing fee; you pay when you sell. |
| Selling fees | Referral fees generally start at 8% and vary by category; many common categories are around 10–15%. | Typically 8–18% depending on category, plus applicable shipping/other charges. |
| Fulfillment | FBA is highly integrated — Amazon can store, pick, pack, ship, handle customer service and returns, while enabling Prime. | Mercado Full can handle storage and delivery. |
| Operational simplicity | More sophisticated — powerful tools, but generally more catalog, inventory and account-management complexity. | Simple for a small/medium seller; marketplace, payments and logistics are tightly integrated. |
| Brand building | Strong brand infrastructure — Brand Registry, A+ Content, Sponsored Ads and other tools can give established brands more control. | Marketplace-first environment; customers often shop by product, price and reputation. |
| Advertising | Amazon Ads gives brands extensive sponsored-product, brand and display advertising options. | Mercado Ads integrates advertising directly into the marketplace ecosystem. |
Selling on both? Even better.
We manage Amazon and Mercado Libre together, with one weekly report and one point of contact — so effort on one marketplace doesn't come at the expense of the other.
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